What are Focus Groups?
Focus groups are "a carefully planned series of discussions designed to obtain perceptions on a defined area of interest in a permissive, non-threatening environment” (Krueger and Casey, 2000, p. 5)
Books about Focus Groups
The following books are available as ebooks through the UCSF Library unless otherwise noted
Developing focus group research : politics, theory, and practice by ISBN: 1446205266Publication Date: 1999
Focus Groups by ISBN: 9781483365244Publication Date: 2014-08-14Print book available through Interlibrary Loan
Focus groups as qualitative research by ISBN: 0761903429
Resources on Focus Groups
- Can You Call It a Focus GroupA document from Iowa State University Extension explaining what makes focus groups different from just getting a group of people together to discuss an issue.
- Focus Group FundamentalsA very clear overview and tips from the Iowa State University Extension division.
- Methodology Brief: Introduction to Focus GroupsA detailed description with instruction and tips for focus group research from the Center for Assessment, Planning & Accountability.
Focus Groups in the Literature
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